WeRemember.org actually provides a great service
@Ohgreatguru - I have to agree and disagree. WeRemember.org is definitely not an insurance company, but their service is by no means a "poor substitute for properly planning your affairs". Their service is fantastic to use in conjunction with any sort of estate planning.
My law firm and actually quite a few other firms and financial advisors have starting advising clients to register their information on this website, because as I know from real experience, many, many wills go unexecuted every single year. As an estate attorney, the only way I know of a client passing is through reading the obituary or a family member calling me. Otherwise the wills don't go executed!!! We don't have some "special" way of knowing when people pass... that's why WeRemember.org was developed in the first place.
I'm not affiliated with WeRemember.org and am not compensated to have my clients register for their service; as an attorney, this is simply just another value added service I can offer my clients. In my 27 years of practice, I have more stories than you can imagine on how clients didn't receive the assets that rightfully belonged to them, on how wills couldn't be found, and on how the courts decided how to divide up an estate.
Lastly, in regards to their quoting service... I actually emailed their customer service dept to make sure on this one. All information within the member profile is 100% private and secure. They created a database for the public to compare life insurance rates (and other products) for no cost. If someone decides to purchase or receive more info, they then have a licensed agent contact you; that's not called spam to me, that's called shopping for the best rate.