It isn't possible to assess this sort of damage from these pictures. I'm not a body man but I've restored several cars and personally painted quite a few (ie: no expert but a bit more than an internet keyboard jockey).
If it's a 10 year old car and you're not particularly worried about it, and if it cannot be fixed for free, this sort of damage is fixable by removing the transferred paint, potentially touching up any scrapes that go through the color layer, and giving it a coat of clear.
Duplicolor makes really decent paint in rattle can form. It is available from CanTire.
BUT, sun faded paint cannot be color matched. With an analyzer, a paint shop could get close but not perfect. With a rattle can, you will be much further but if it's just a couple of tiny scrapes, you can paint a piece of cardboard and transfer the rattle can paint with a toothpick. For tiny scrapes, color matching is far less critical.
... and then there is the clear. It can easily be blended in but the surface finish won't quite match. The original paint has an orange peel that won't match the orange peel of the blended coat, particularly since you will have to sand it back to feather in the edges so the new clear will have extreme little orange peel.
So... fixable but how perfect will depend on how fussy you are. Probably not noticeable on a walk by. Keep in mind, a paint shop won't get it much better if you do a decent job. There are tons of YouTube videos on it.
I would estimate this job at 4 hours but someone who doesn't know what they are doing might take 20 hours. Of course, if this light color paint can buff off with no damage underneath, it might be fixable in 30 minutes. It will depend on how deep you want/have to get into the repair.
BTW, these sort of paint transfers usually clean up with acetone. Wet a soft cloth and hold it on the paint for a minute before rubbing gently. Don't just put some on a power buffer and start cutting. lol! A shop would probably use lacquer thinner but that would be playing with fire as it could damage the paint if left on too long so might be best left to the guys with the skills.