Right. A key demographic of supporters is white, non college educated people.A couple of days ago I listened to an explanation about who votes for Trump and The Boys.
It was said that that people admire Trump because he does not talk like a college educated person. Plain language.
Not intellectually, but socially, his supporters have always felt inept with anybody having more than a high school education.
Much like "putting on airs" for the air heads.
There's more to it though, which I learned when I was immersed in American culture. Many Americans respect the abrasive, arrogant loudmouth -- it's seen as a kind of bold American character.
Even more interesting, a good number of Americans also respect the hustler and tricky business man. The idea of a scrappy guy who tricks and cons people, therefore "outsmarting" his foes. Many Americans see it as an admirable skill.
All of this applies to Trump and it appeals to a lot of people. When Trump is deceptive, or sly with his words, or trolls and baits people into doing something, many of his base cheer. The fact he has a crooked business history does not reflect badly on him.
Really, Trump is giving you a view of the kinds of things many Americans respect and value. Pretty terrible isn't it?