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Why would someone make an unconditional offer without performing their own due diligence ?It's a normal to pull an offer if the seller misrepresented themselves.
Why would anyone pay full price for a business that only has a portion of the customers that they claim? That's why books are reviewed and due diligence is done.
Musk claims he can improve the operation and profitability of Twitter, so maybe he was willing to pay more at the time.