It's already happening. Near where I live Royal Bank has a new branch. Right next door in the same building you can find RBC Insurance. The bank and the insurance office have separate entrance but the branding, the logos etc. are exactly the same.There has been news lately that the Canadian banks are positioning themselves to sell insurance in "next door" venues. Do the insurance companies have the strength to counter this trend or will they partner up? How will this affect insurance stock prices?