While that might sound like rationalization, I think it's true. I have both an iPod Touch and a Nokia E71 smartphone. The E71 is regarded by many people (including many Nokia employees) as the best phone Nokia has ever produced. But after using it for the past four or five months, I can see why the iPhone is so popular. The Nokia's easy to use for the most basic functions (dialing and answering calls, writing text messages, getting your voicemail, taking photos), but you practically need an IT degree to do anything more advanced than that. And Nokia's counterpart to Apple's app store is cumbersome to use; I couldn't even get it to connect and gave up. Furthermore, when you plug the phone into your computer you get a bunch of unexplained options for how to connect (USB mass storage device, connect via Nokia's PC Connect software, etc.) and they don't work correctly. If you're want to update your phone with PC Connect and choose PC Connect mode, the computer shows the phone as unrecognized and it doesn't appear in PC Connect. Little glitches like that keep coming up and I've basically given up on using this expensive smartphone for anything but the most simple tasks that I could accomplish with a $20 cellphone. I like it and intend to keep it, but consider it a waste of money.
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With the iPhone, everything just works; it's intuitive and simple enough to figure out on your own. And that's what people need: nobody has time to sit down and read through pages of instructions.